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How we used key insights to help brands launch their retail stores.

Client Uppercase
My Role Research and Design Lead
Year 2021
Uppercase

The founder of Uppercase had previously created a retail rental site, similar to Airbnb, for online-first retailers. Brands had been approaching the team with requests to locate the ideal space, build out their store experiences, and find local staff in new locations — services we currently weren't offering.

The fragmentation of resources made it increasingly complex for new brands to manage the opening of a store in the right location with the right staff. Our mandate was to develop a unified platform enabling brands to access location selection, design-build services, and staffing solutions in one integrated experience.

01

Brands enter their location needs through the Cost Calculator, create an account, and land on a curated listing of matching retail spaces — all in one uninterrupted journey.

Uppercase — Cost Calculator
02

Brands can browse curated retail spaces complete with images, video walkthroughs, square footage, demographic traffic data, and rental costs — everything needed to commit to a new market in one place.

Uppercase — Retail Location Booking
03

After booking, brands select from the most-requested additional services — turning a rental platform into a full-service retail launch partner in a single flow.

Uppercase — Service Selection