NIOD
How our team lifted conversion through understanding user behaviour.
Project Overview.
NIOD is a Canadian skincare brand known for elevated, high quality, effective ingredients. It is sister to The Ordinary and sits under the Deciem umbrella of brands. NIOD’s Product Description Page (PDP) redesign shares most of its process with The Ordinary redesign (which can be found on my homepage).
My Role
Design Lead/Research Lead
Team
3 Designers, 3 Product Managers
Year
2022/23