I design across the full product lifecycle —
starting with the people who'll use it.
I work closely with my business partners and know
the best solutions live somewhere between the ideal and real.

Available for new projects.

Based in Toronto.

Design guided by data, driven by empathy.

Let's build something that feels right

Start a project
■ About

I've spent time at the intersection of design, research, and product — learning that the best work usually comes from asking better questions.

■Works

Featured

The Ordinary 2024

Skincare made
radically clear.

Redesigned the e-commerce experience for DECIEM's flagship brand, balancing scientific transparency with accessible consumer journeys. Read more

The Ordinary
NIOD 2024

Luxury at the
edge of science.

Turned NIOD's scientific credibility into a navigable digital experience, reducing cognitive load without compromising luxury. Read more

NIOD
Ceridian 2020

Connected teams,
by design.

Led design for Dayforce workforce features that used data to connect people across their organization — reducing task complexity and improving manager efficiency. Read more

Ceridian
Uppercase 2021

Retail, built
from the ground up.

Led research and design for a one-stop retail onboarding platform, helping brands launch and operate physical spaces end to end. Read more

Uppercase

■Services

What I do

Learn more Websites
01

Thoughtful digital experiences built for the web — from brand platforms and marketing sites to full product flows, designed with care and built for scale.

Learn more Apps
02

Native iOS and Android experiences that feel intuitive from the first interaction and stay reliable at any scale.

Learn more Product
strategy
03

Embedded design leadership for teams navigating complex product decisions — from research and roadmapping to shaping what gets built next.

Say
Hello.

Work and collaborations

Work

Open to freelance and full-time opportunities.

ffranze2@gmail.com

Social

LinkedIn

Location

Toronto, Canada

Available remotely